Why Account Based Marketing is the Natural Next Step
October 18, 2017
We’re pleased to announce the debut of Valverde & Stiles’ new video series, “Marketer in the Middle.”
The show will host the southeast region’s top brand marketers and marketing leaders, who will engage in open and candid conversations about both the opportunities and challenges the ever-shifting modern sales and marketing landscape is bringing. Sitting “in the middle” of content and communications consultancy partners Michael Valverde and Mike Stiles, guests enjoy putting the many thoughts currently swirling around in their minds out onto the table for discussion and debate.
Our first guest is Sangram Vajre of Terminus and Flip My Funnel fame. Vajre has been on the forefront of educational efforts around Account Based Marketing, helping marketing and sales teams join forces to sync up as never before in accomplishing the business goals or organizations. In this episode, we discuss…
How ABM is not a revolution, but an evolution. Sangram traces the marketing technology journey to show why Account Based Marketing became the logical next step.
Why the traditional funnel just isn’t holding up anymore in terms of efficiency, and why the demand on marketing to stuff in more leads, qualified and otherwise, doesn’t make any sense.
What “I care about you” marketing is, and why it’s the only play when email open rates are dropping and cold calling isn’t working.
Why he started Flip My Funnel, and why Terminus’ competitors are welcomed into it with open arms.
Why Sangram doesn’t have a desk, doesn’t have a dedicated space in the office, and never brings a laptop to work.