91% of B2B orgs are engaged in content marketing. Yet 60% are still operating without a content strategy. Uh oh. That means there are a LOT of resources being spent on content that doesn’t have a clear purpose or methodology. It’s not enough just to “get a video made.”
Companies should be clearly organized for what content gets made, and why, and how, and for who, and by who. Worse than not having a content strategy is not even knowing your brand’s story, complete with the mandatory elements of story and emotional triggers that move prospects to action.