Many people feel like getting a video produced is a big investment in something that will probably have a short shelf life. Once the video’s been delivered, it’s set in stone. Valverde & Stiles approaches video production based on the needs of today’s companies. Things change quickly, so your content assets should be able to keep up.
An agile video approach means reuse of existing assets so that your videos become ongoing, adaptable assets vs. resources that grow obsolete. It also means being able to adjust content on the fly as learnings from testing and performance metrics come in.